Meet the coffee producer: Armando Reyes Vargas

Meet the coffee producer: Armando Reyes Vargas

ARMANDO is 26 years old, he lives with his mother (66) in South Western Mexico in the humble San Lucas Zoquiapam Teotitlan, where they work their little farm “Rancho Esperanza” (Hope ranch). He is part of the 3rd generation of coffee farmers after his grandparents, where he grew up getting the passion for Coffee and agriculture, working the land. Proud Mazatec (Indigenous ethnicity), I haven’t seen such dedication for their own culture and their land, their pride in what they produce is happiness for them, they are the land.

His Life

Inside Job Coffee Armando and Mom
Armando and his mother/ Photo: Inside Job Coffee

Around 2013 after finishing secondary school, he had the dream of studying at University to become an agronomist and be able to help and develop his family Farm. So he moved to Puebla (big city) to study and try to get a job to provide enough money to be able to carry on studying and support his family. Bear in mind it wasn’t easy being in a big city and he was constantly concerned about being far from his family while his Parents kept working the farm for those years.

After 2 years Armando decided to end his University dream as he was not able to leave his parents, life and land behind for much longer. He made the decision to come back to San Lucas, concerned about his parents’ health and economic situation; his dad was 74 years old and his mother 60 years old.


” I think it’s worth it to say that I feel so proud of my parents because they have taught me a valuable lesson and particularly that the land produce while you respect it and work it hard “

Armando Reyes Vargas / Producer


The Farm

Inside Job Coffee- Armando picking
Armando Picking / Photo: Inside Job Coffee


Back together again the family started to reinvigorate the farms, renewing their Typica plantation and introducing Yellow and Red Bourbon to be able to compete and get a better price. Sadly 2 years later, Armando’s dad got sick and passed away leaving him caring for both his mother and the farm. This was a massive blow for Armando but at the same time he said: “I think it’s worth it to say that I feel so proud of my parents because they have taught me valuable lessons and particularly that the land produces while you respect it and work it hard”.


Mexican Agricultural Crisis

Mexico is a huge country where you can find coffee growing mainly in really remote places. This makes logistics and support really hard, especially from the central government to the rest of the departments in the country, making the agriculture department of the government’s job really hard to coordinate.

Since around 5 years ago, the agricultural sector has been living through a crisis – which is not news to us – regarding the price of coffee. They used to get a much better price for their coffee which allowed them to produce sustainably. The situation became unsustainable and many started to leave their land as coffee production became unprofitable and unviable.

Inside job coffee picking
Producer Picking

The current government stopped helping Farmers communities with agricultural training, especially indigenous communities which are most of the population in this side of Mexico, Oaxaca and Puebla.

Now the Central Government is only supporting the production of Robusta (easier to grow) as we are told by our farmer friends; it’s a way to produce volume instead of quality, which can be good for farmers with lots of lands but not so good for smaller farmers.

Young farmers like Armando are willing to learn and apply new technologies to achieve the production and plantation of new varieties and try different Indigenous agricultural heritage techniques.



Armando and his mother are working also in the diversification of the land planting different vegetables to keep the land healthy and rich. They are also developing death barriers and organic barriers, reusing the organic compounds from other plants to create stability and richness of the soil.

Inside job coffee Armandos mom
Armando’s Mother taking care of their Nursery / Inside Job coffee


They have developed a seeding station where they prepare the plants and new varieties to reach the necessary age to be able to live in the hills. Dedication and love are what drives them to keep working hard together.

Armando is trying to get better seeds and improve the soil conditions to be able to translate all of that into the coffee cup, achieving an outstanding and better-priced coffee.

The Challenge

Armando coffee producer at Inside Job coffeeWe are more than aware of the producers’ reality, however, there is a huge challenge ahead, which is to produce awareness and engagement within the coffee industry towards small producers’ Socio-economic struggle. 

Inside Job Coffee

Producer picking coffee in Oaxaca Mexico

First Coffee Producer's Social Enterprise

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We are an organisation dedicated to support small coffee producers in social disadvantage through agricultural education. 

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